Lexicon

UX

// noun

EN Okay, so you already know what UI is. If you skipped that part, you were a bit lazy or maybe you're not interested at all. But if you are interested, maybe you should read that part first, since there is an important connection between UI (User Interface) and UX (User Experience). You see, you have to start from a good user experience analysis to come up with a workable user interface. That is why the role of the UX designer has a massive impact on your product. The main goal is to improve customer satisfaction and loyalty by coming up with an easy to use, fun product and provoking a smooth interaction between the customer and the product. So a UX designer should be part marketer, part designer, part project manager, a sociology and cognitive science genius and a people person. He or she analyses, tests and iterates to ultimately connect business goals to users' needs and thus creating a qualitative interaction between a user and all aspects of a company. Both sides happy, UX designer happy!


NL UX hoor je vaak in één zin met UI. What-the-what?: UX staat voor User Experience en UI voor User Interface. De belangrijke link tussen de twee is dat je moet vertrekken van een goede user experience-analyse om een werkbare user interface te bekomen. De rol van UX-designer heeft met andere woorden een best grote impact op je product. Het doel is om de klanttevredenheid en -loyaliteit te verbeteren door hen een aangenaam en intuïtief te gebruiken product aan te bieden en om een vlotte interactie tussen de consument en het product te bekomen. Een UX-designer is dus een stuk marketeer, stuk designer, stuk projectmanager, stuk sociologie-en-cognitieve-wetenschap-genie en een people person. #unicorn Hij of zij analyseert, test en herhaalt om uiteindelijk de bedrijfsdoelen te linken aan de behoeftes van de gebruikers. Op die manier creëer je een kwalitatieve wisselwerking tussen de eindgebruiker en alle aspecten van het bedrijf. Iedereen gelukkig, UX-designer gelukkig!


What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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