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EN You probably know the myth of the Trojan horse; the Greeks offered a big wooden horse to the city of Troy. They saw this as a token of their defeat, pulled the horse inside the city walls and had a big round of binge drinking to celebrate. When the Trojans were pretty much passed out the Greeks came out of the belly of the horse where they had been hiding and slaughtered the city. Strongly outnumbered, well hidden and very deadly, those are the characteristics of a modern Trojan Horse too, only it doesn't want Troy, it wants you. It sneaks into your laptop or PC disguised as a useful app. It will act as a gate for crackers or just plain bad people with dodgy intentions to enter your laptop. Core message here: Trojan: nice for the Greeks, not for you.

NL Je kent de mythe met het Trojaans paard wel. De Grieken boden de stad Troje een groot houten paard aan. Die zagen het als een teken van overwinning, trokken het paard binnen hun stadsmuren en gaven een stevig binge-drink-feest om het te vieren. Wanneer de Trojanen compleet van de kaart waren, kwamen de Grieken stiekem uit de buik van het houten paard gekropen en hebben ze heel de stad afgeslacht. Sterk in de minderheid, goed verstopt en zeer dodelijk, dat zijn ook de eigenschappen van een modern Trojaans paard. Alleen wil het niet Troje verwoesten maar jou(w computer). Het sluipt je laptop of PC binnen, vermomd als handige app. Daarna doet het vrolijk dienst als achterdeur voor crackers (zie hackers) of ander gespuis met slechte bedoelingen. Kern van de zaak: Trojan, tof voor de Grieken, niet voor jou.  

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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