Lexicon

PCB

// noun

EN A printed circuit board of course! That doesn't tell you much probably. You can think of a PCB as the walls of a house (but then green). You use them to put all your electricity behind and the piping, also your paintings and pictures can have a spot there and the light switches and Nest are also attached to them. So you have a lot of objects with different functions sometimes connected to each other and sometimes with the possibility for you to interact with them (like a switch). The same goes for a PCB, it houses all the components of an electronic product like sensors, switches, LEDs, Cameras, USB-ports, ... (from XS to XXL). And that's a good thing too; otherwise, they would be floating around, very unpractical. There are PCBs in everything, in phones, cars, laptops, radios, etc.


NL Een PCB is een Printed Circuit Board. Dat zegt je misschien niet super veel. Je kan PCB vergelijken met de muren van een huis, maar dan in het groen. Je gebruikt ze om er al je elektriciteit en waterleidingen achter te steken en er je schilderijen, babyfoto’s, lichtschakelaars en Nest aan te hangen. Je hebt er dus een hele hoop voorwerpen voor verschillende doeleinden aan vast hangen. Soms is er zelfs de mogelijkheid tot interactie (zoals een lichtschakelaar). Zo werkt het ook bij een PCB. Het herbergt alle kleine en grote componenten van een elektronisch product, zoals sensoren, schakelaars, LED-lichtjes, camera’s en USB-poorten. Gelukkig maar, anders zouden ze allemaal zomaar rondzweven, nogal onpraktisch. Er zitten PCB’s in alles. Alles. Smartphones, auto’s, laptops, radios, …

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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