Lexicon

MetaData

// noun

EN You're gonna love this one. Metadata is data about ... data! it's almost philosophical. A good example to help you calm down is a picture. When you upload a picture into a database and you don't give it any metadata or an insightful filename you will never find it again. You cannot search based on images (ok you can, but don't worry about that now), but if your picture was taken in Italy, on a holiday, in 2016, with your mom and dad, your metadata could be: mom, dad, Italy, summer, 2016, holiday, family, memories, ...or even more technical the resolution of the image. Easy to find! If you are a Twitter user you could compare it with hashtags that allow you to cross search all content based on corresponding tags (or metadata). This is also one of the holy grails to optimise your SEO (search engine optimisation). The more relevant metadata your website contains, the more searches on Google can find you, the higher you appear in search results. It’s not rocket science. Maybe not even science.

NL Hou je vast aan de takken van de bomen: metadata is data over… data! Het is bijna poëtisch. Een mooi voorbeeld is een foto. Wanneer je een foto uploadt naar een databank en je geeft het geen metadata of een inzichtelijke bestandsnaam, ga je die foto nooit nog terugvinden. Je kunt niet zomaar op afbeelding zoeken (ok, ‘t is goed, dat kan wel, maar blijf er even bij). Als je die foto in Italië bijvoorbeeld hebt getrokken, op vakantie in 2016, met je mama en je papa, kan je metadata er zo uitzien: mama, papa, Italië, zomer, 2016, vakantie, familie, herinneringen, … of zelfs meer technische info over de resolutie van de foto. Zo vind je alles veel gemakkelijker terug. Als je Twitter gebruikt, kan je het vergelijken met hashtags. Die werken gelijkaardig en stellen je ook in staat om alle inhoud te doorzoeken op basis van een of meerdere relevante tags (of metadata). Dit is ook de heilige graal wat SEO betreft (Search Engine Optimisation). Hoe meer relevante metadata je website bevat, hoe meer zoekopdrachten op Google jouw website kunnen terugvinden, en hoe hoger je in de zoekresultaten uitkomt.


What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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