// noun

EN Probably one of the more fuzzy buzzwords of 2017, but still deserves a place in this dictionary. It's so vague I can't really do any better than Wikipedia here. "Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract." It's basically a word that describes the time frame and actions within that time frame of having an idea. Mostly used by people with a lot of ideas (or just more time) and a lot of Post-it notes.

NL Misschien wel een van de meest vage modewoorden van 2017. Toch verdient het zijn plaats in de lijst. Het is zo wazig dat Wikipedia het eigenlijk nog het best uitlegt: “Ideatie is het creatieve proces waarbij nieuwe ideeën gegenereerd, ontwikkeld en gecommuniceerd worden. In ideatie wordt een idee als een basiselement of -gedachte gezien, dat visueel, concreet of abstract kan zijn.” De term beschrijft in feite het tijdskader van ‘een idee hebben’ en de acties binnen dat kader. Ideatie wordt meestal toegepast door mensen die veel ideeën hebben, of gewoon meer tijd en een berg Post-it’s hebben.

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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