// noun

EN This symbol stands for a hashtag. Once perceived as a giant step backwards by the twitter-community and now as established as smoking in the 1980s. But what does it stand for and how do we use this thing? Take, for example, Twitter, where it all started, when you type #bagaar the # turns the word that directly follows it into a searchable link. This way content gets organised online and you can track what other people (who you don't already follow) are saying about Bagaar, awesome things obviously, but still you might want to check. Or when your boss is sending inappropriate texts, you can tweet about it using the hashtag #metoo. But watch out for the consequences. A hashtag is far more powerful than we could imagine 10 years ago. #toldyouso

NL Maak kennis met de hashtag. Ooit nog door de Twitter-community gezien als een gigantische stap achteruit, nu een even vaste waarde als roken in de 80’s. Maar waar staat het nu juist voor en hoe moeten we dat ding gebruiken? Neem bijvoorbeeld Twitter, waar het allemaal begon. Wanneer je #bagaar typt, verandert de # het woord dat er direct op volgt in een doorzoekbare link. Op die manier geraakt online content een beetje georganiseerd en kan je volgen wat andere mensen (die je nog niet volgt) zeggen over Bagaar. Alleen maar goeie dingen uiteraard, maar je wil misschien toch nog eens checken. Of wanneer je ongepaste berichtjes krijgt van je baas. Dan kan je daarover tweeten met de hashtag #metoo. Pas wel op voor de consequenties. Een hashtag is een pak machtiger dan we 10 jaar geleden hadden kunnen denken.

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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