Lexicon

Freemium

// noun

EN I think freemium was actually invented by drug dealers. The concept is simple, you give something for free until people are hooked and then you make them pay. That's maybe a bit dark, but that's more or less how it works. A lot of free platforms give you limited access or functionalities, show you a lot of advertisements or won't guarantee the safety of your data. Think Spotify, LinkedIn, a lot of fitness apps, etc. the cool stuff is always behind a payment-wall. So it's a free cookie, but not a whole cookie and who wants half a cookie? Nobody, exactly. So you pay to listen to music non-stop, to have that extra abs workout and the new meditation cycle.


NL Ik vermoed dat Freemium eigenlijk is uitgevonden door drugsdealers. Het idee is heel simpel. Je geeft iets gratis weg tot mensen niet meer zonder kunnen, en dan laat je hen betalen. Dat klinkt misschien wat louche en duister, maar dat is wel hoe het zo ongeveer werkt. Veel gratis platformen geven je maar beperkte toegang tot hun functionaliteiten, tonen massa’s reclame of staan niet in voor de bescherming van je data. Denk aan Spotify, LinkedIn, fitness apps, … Alle coole dingen zitten altijd achter een paywall. Het is dus eigenlijk een gratis koekje, maar geen heel koekje. En wie wilt er nu een half koekje? Exact, niemand. Dat is waarom je dan maar betaalt om non-stop muziek te luisteren en die extra buikspieroefening te hebben of verder te geraken in Candy Crush.

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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