Lexicon

Disruption

// noun

EN After ideation, maybe the single most hyped buzzword of the past few years. Everything is or should be disrupted if you have to believe the digital consultants of this world. Disruption means that a sector or product that is successful in its traditional way will be surpassed out of nowhere by a small new player in the field that totally rethinks the product or service (and is also able to do that because of its small size). The postal service was disrupted by emails, the music industry by Napster, iTunes and Spotify and the taxis by Uber. An important disclaimer here: disruption is not always the path to something better or more valuable. In the public sector, certain processes have to be slow in order to serve their purpose well. In itself disruption is of no value, but the result of disruption can be immense progress for society or a total downfall of classic businesses. Which, truth be told, maybe isn't that bad sometimes. Look at it as the Enlightenment or the French Revolution; a lot of dead people, a lot of chaos, but also a fresh democracy and away with the Ancièn Regime!

NL Na ideatie is disruptie mogelijk het meest gehypete modewoord van de laatste paar jaar. Alles is of moet ontwricht worden als je de digitale consultants van deze wereld mag geloven. Disruptie betekent dat een sector of product succesvol is in een traditionele manier, maar uit het niets wordt voorbijgestoken door een kleine nieuwe speler die het product of de dienst helemaal herziet. De post werd voorbijgestoken door e-mail; de muziekindustrie kreeg te maken met Napster, iTunes en Spotify; de taxi’s hebben Uber; … Een belangrijke disclaimer hier is dat de disruptie-route niet in alle gevallen beter of meer waard is. In de openbare sector moeten bepaalde processen traag zijn om hun doel te bereiken. Disruptie op zich heeft geen waarde, maar het resultaat van disruptie kan immense vooruitgang betekenen voor de maatschappij. Of een totale ondergang van klassieke bedrijven. Dat laatste is eerlijk gezegd soms zo slecht nog niet. Zie het als de Verlichting of de Franse Revolutie: veel dode mensen, totale chaos, maar ook wel een frisse nieuwe democratie en het Ancien Régime werd aan de deur gezet. Vive la france !


What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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