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EN I bet you've probably been annoyed by that banner almost every website has lately (since it's obliged) to notify you of the fact that it uses cookies. But what is a cookie? Well, it's a small piece of information a website places on your hard disk so it can remember something about you for a future visit. Every time you load the website, the browser will send the cookie back to the server to notify the website of your previous activity (like your language preference). So, in short, a cookie temporarily (depends on what the creator defines) records your preferences when using a particular website. In the past, people were often suspicious about cookies because they track information like how often you visit, at what time, what you click, etc. But now they realise this might be useful for the website to offer you customised information. You see, it's like when a bar 'regular' shows up at his local joint every day, taking a seat in his usual chair and ordering his signature drink. Now after a while that regular doesn't even have to order his drink anymore. The bartender remembers the clients preferences (he stores "cookies" in his mind) and knows exactly what to bring him whenever he comes in, which is very convenient for both parties.

NL Ik durf wedden dat je je al mateloos hebt geërgerd aan de banners die websites de laatste tijd tonen (of toch sinds die verplicht werden) om je te waarschuwen dat ze met cookies werken. Een cookie is een klein brokje informatie dat een website op je harde schijf parkeert opdat het zich jou bij een bezoek in de toekomst nog kan herinneren. Iedere keer dat je een website laadt, zal de browser die cookie terug naar de server sturen om de website in te lichten over je vorige activiteit op de website (zoals bijvoorbeeld welke taal je koos). Een cookie registreert dus tijdelijk (afhankelijk van hoe de auteur het gedefinieerd heeft) jouw voorkeuren bij het gebruiken van hun website. Mensen waren altijd nogal op hun hoede over cookies omdat ze info tracken zoals hoe vaak je een website bezoekt, waar je op klikt, etc. Maar nu beseffen de meeste mensen wel dat dit ook wel super handig kan zijn, in die zin dat de website je gepersonaliseerde info kan aanbieden. Zoals wanneer je in je stamcafé binnenstapt en de barman zet direct uw signature drink klaar bijvoorbeeld. De barman stockeert ‘cookies’ in zijn achterhoofd en kent exact de voorkeuren van zijn vaste klanten. Win-win.

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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