Lexicon

Brainfart

// noun

EN Although we all consider ourselves pretty clever, sometimes we can do some pretty stupid things. So when a person has a brief moment of inexplicable stupidity and is not even able to explain what the hell just happened, he's experiencing a brain fart. A form of the brain fart is the tip-of-the-tongue syndrome, when the next word you're looking for just doesn't... come, even if it's very obvious and you've used it a thousand times before. There are scientific explanations for it, but... I can't seem to remember them... Hmm... Or the opposite, when you are just farting crappy ideas that are more like air pollution than a solution to a problem. Farts, from the brain, straightforward.


NL Hoewel we onszelf allemaal als best scherpzinnig beschouwen, kunnen we af en toe nog best domme stoten uithalen ook. Wanneer iemand een vluchtig ogenblik van onverklaarbare dwaasheid doormaakt en niet eens kan uitleggen waarom, zitten we met een brainfart. Als er iets op het puntje van je tong ligt en het woord dat je zoekt komt echt niet… ook al is het het meest voor de hand liggende woord dat je al honderdduizend keer gebruikt hebt. Daar is een wetenschappelijke verklaring voor… ik kan er precies alleen niet op komen… hmmm...Of het tegenovergestelde, wanneer je gewoon de achterlijkste ideeën eerst begint uit te farten, en die de lucht meestal nog meer vertroebelen in plaats van een probleem ophelderen. Scheet, uit uw brein, logisch.


What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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