Lexicon

Big Data

// noun

EN Buzzword! Probably one of the most popular trends of the past few years. But what exactly do people mean when they're talking about Big Data? Okay, let's start with the basics. Among other things, companies' marketing strategies have been through a huge shift since the rise of the Internet. And even more so since we are now able to gather huge amounts of information from consumers browsing the Web. You see, nowadays, organisations rely on insights from their internal processes, their business deals and from their customers to discover new growth opportunities. To do so, huge sets of data are generated every time a consumer browses the Web. This data is then managed, analysed and manipulated by pros to fulfil every consumer's needs and consequently to generate more profit for the organisation. But it's also very much linked to another buzzword: Internet of Things, where simple objects become smart because sensors are added to them. This allows all these objects (millions and billions of them) to gather data, like temperature, acceleration, humidity, etc. and much, much more. The assembly of this massive amount of data and the science to distract the right insights from them is commonly known as Big Data. This evolution would not have been possible if we wouldn't have better storage, batteries and processors.


NL Buzzword! Waarschijnlijk een van de populairste trends van de voorbije paar jaar. Maar wat bedoelen mensen eigenlijk als ze het over Big Data hebben? Ok, eerst de basics. De strategieën van bedrijven zijn sinds de opkomst van het internet nogal van richting veranderd. Nog meer zelfs nu we massale hoeveelheden informatie kunnen verzamelen van consumenten die op het web browsen of de slimme producten gebruiken. Tegenwoordig rekenen organisaties namelijk op inzichten uit hun interne processen, hun zakelijke deals en van hun klanten. Dat doen ze om nieuwe groeimogelijkheden te ontdekken. Ze genereren daarvoor immense datasets elke keer een consument hun product gebruikt op het web. Deze data wordt dan beheerd, geanalyseerd en gemanipuleerd door de pro’s, om zo de behoeftes van elke consument tegemoet te komen en ineens ook meer winst te maken voor het bedrijf. Big Data hangt heel nauw samen met een al even hip woord: Internet of Things, waar simpele voorwerpen slim worden door er sensoren aan toe te voegen. Via die connectiviteit kunnen al die  (miljoenen en miljarden) voorwerpen data verzamelen, zoals temperatuur, versnelling, vochtigheidsgraad, en nog veel veel meer. Het samenvoegen van die enorme hoeveelheid data en de wetenschap om er de juiste inzichten uit op te maken, wordt ook wel Big Data genoemd. Deze evolutie was er nooit geweest zonder de verbeterde opslagmethodes, batterijen en processoren die we nu hebben.

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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