Lexicon

Automagically

// adjective

EN A blend of automatically and magically. Let's say you have a home assistant like Alexa and when you say "I'm cold, turn up the heating" suddenly the heating turns on and temperatures start rising. You haven't got a clue what happened between your order and the result of it, so it's fair to say that you are automagically no longer cold! You know you gave an order, but who, how, what executed it successfully is a complete mystery. What makes it an even bigger mystery is that you don't have a user interface to react with. You didn't push a button, fill in a form, see a progress bar go to 100%...which only adds to the mystery. By the way, when you pronounce it, make sure to sound enthusiastic. It's a happy word. Like this: au-to-MA-gi-cAlly ! With corresponding jazz hands.


NL Automatisch en magisch in de blender: automagisch, of automagically. Laat ons zeggen dat je een home assistant als Alexa in huis hebt, en wanneer je “Ik heb het koud, zet die chauffage eens hoger” zegt, springt plots de verwarming op en begint de temperatuur te stijgen. Je hebt geen flauw idee wat er gebeurt is tussen jouw instructie en het resultaat, maar we kunnen wel zeggen dat je het automagically ineens niet meer koud hebt! Je weet dat je een instructie hebt doorgegeven, maar wie, hoe en wat die uitgevoerd heeft is een regelrecht mysterie. Wat het nog een groter mysterie maakt, is dat je geen interface hebt. Je hebt geen knop ingedrukt, formulier ingevuld of voortgangsbalkje naar 100% zien klimmen… Trouwens, wanneer je het uitspreekt, zorg dat je veel te enthousiast klinkt. Dat hoort zo, ‘t is een blij woord. Zo: au-to-MA-gi-cAlly! Met bijhorende jazz-handbewegingen liefst.

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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