Augmented Reality

// noun

EN Remember the spectacular 90s TV series VR Troopers? Where a virtual reality world was being tormented by horrible monsters? Wow, that show was awful! But it was a good introduction to Virtual Reality, an artificial replica of a real environment or an imaginary setting created by computer programmers. Virtual Reality is very real nowadays, I bet everybody has already seen a VR headset somewhere. But Augmented Reality is even more omnipresent. You see, AR turns the environment around you into a digital interface by adding virtual objects in the real world, in real time. It uses the existing environment and overlays new virtual info on top. The best-known example is Pokémon Go, a gaming app in which you can look for Pokémon figures on your smartphone, in real life environments. A million bucks several new apps and tools using AR will be launched in the near future.

NL Doet de spectaculaire 90’s tv-serie VR Troopers nog een belletje rinkelen? Waar een Virtual Reality-wereld werd overrompeld door gruwelijke monsters? Wow, dat was echt rotslecht. Maar toegegeven, het was wel een goeie introductie voor Virtual Reality, een artificiële replica van een echte omgeving, of een door programmeurs verzonnen fantasiewereld. VR is al helemaal ingeburgerd vandaag. Iedereen heeft wel al ergens een VR-headset gezien. Maar Augmented Reality is nog minder weg te denken. AR maakt van de omgeving rondom jou een digitale interface, door er virtuele objecten aan toe te voegen. In de echte wereld en in realtime. Het gebruikt de bestaande omgeving en legt er een laag virtuele info over. Het bekendste voorbeeld is ongetwijfeld Pokémon Go, een game-app waarin je op Pokémons kon jagen met je smartphone en in je echte leefwereld. Het is een veilige gok als je zegt dat AR the next big thing in veel sectoren zal worden !

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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