As a Service

// adjective

EN AAS fits perfectly in the 'owning vs renting' discussion. Believe it or not, this is not exclusive to circular hippies and sharing utopians. There are a lot of digital products you can't purchase and own like you would for example a coffee machine. What you can do is subscribe to it and lease it, As A Service. The product you lease can be a lot of things, Software, Data, Network, Payment, etc. - as a service. The advantage is that the product you are paying for keeps on evolving, gets more features, security updates, add-ons and new APIs, whereas when you buy a coffee machine, it will make you coffee on day 1 and it will make you coffee on day 300. No evolution there.

NL AAS past perfect in het plaatje van de ‘huren vs. kopen’-discussie. Geloof het of niet, dat is niet voorbehouden aan circulaire hippies en alles-delende utopie-aanhangers. Er zijn heel veel digitale producten die je niet kan kopen in de strikte zin. Je kan ze niet bezitten zoals je bijvoorbeeld je koffiemachine gekocht hebt. Wat je wel kunt doen is je abonneren en het product leasen, As A Service. Het product dat je leaset, kan vanalles zijn: Software, Data, Netwerk, Betalingen, etc. - als een dienst. Het voordeel hiervan is dat het product waarvoor je betaalt, blijft evolueren, meer features, security-updates, add-ons en nieuwe API’s krijgt. Terwijl, wanneer je een koffiemachine koopt, die gaat koffie maken op dag 1 en die gaat koffie maken op dag 300. Niets nieuws onder de zon.

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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