// noun

EN Think of a cable you use to connect your laptop to a beamer. Basically, you can connect every laptop to that beamer via a universal HDMI cable (yes, I know, Macs always need an extra adapter). That cable is like an API. You use it as a bridge to make sure your device works with the beamer. It connects one system to another. The API (or application-programming interface) is a set of programming instructions and standards that a software manufacturer can release or share to connect to their web-based application or tool. This way, other software developers can design products that are powered by its service. A good example is payment integrations in a webshop. The webshop uses the API of the payment provider to integrate its payment method in the site. Win-win situation. The webshop has an extra asset and the payment provider receives more transactions. Most systems that talk with each other without human interference do this via an API. Imagine a world where all applications and functions on your iPhone can talk with each other, you open your camera in Facebook, you see a route estimate in your agenda, ... it's like the Schengen Agreement in Europe, free traffic of functionalities across all applications! Hooray!

NL Zie het als een kabel die je laptop met een beamer verbindt. Eigenlijk kun je eender welke laptop met die beamer verbinden via een universele HDMI-kabel (ja ja, Macs hebben altijd een extra adapter nodig). Die kabel is als een API. Je gebruikt het als brug om ervoor te zorgen dat je toestel kan werken met de beamer. Het verbindt een systeem met een ander. De API (Application Programming Interface) is een serie programmeerinstructies en -standaarden die een softwarebouwer kan vrijgeven om met hun web-based applicatie of tool te werken. Op die manier kunnen softwareontwikkelaars producten ontwikkelen die op die bepaalde service kunnen werken. Zo gebruikt een webshop de API van de betalingsprovider zoals PayPal of Bancontact. Win-win. De webshop heeft je het weer makkelijker gemaakt om geld uit te geven en de betalingsprovider kan meer transacties binnenhalen. De meeste systemen die met elkaar praten zonder menselijke tussenkomst doen dat via een API. Stel je een wereld voor waarin alle apps en functies op je iPhone met elkaar kunnen praten. Je opent je camera in Facebook, je ziet een inschatting van de route in je agenda, … net het Akkoord van Schengen in Europa! Vrij verkeer van functionaliteiten doorheen alle apps! Hoera!

What's with this lexicon?

Digital transformation, Artificial intelligence, Robots takings our jobs, ... my GOD what a scary time we live in! Right? No, not really. We live in a very exciting time of endless possibilities, of genius new answers to questions we haven’t even been able to formulate... Some people just want to make good money by starting a fire and then being hired to put it out. We don’t like that at Bagaar. No apocalyptic vibes for us, we’re too zen for that.

The intelligence game will be won by those who know how to ask & answer questions critically.

Technology is evolving at a crazy pace, absolutely, and sometimes it might be a bit mindblowing, but don’t worry, humans are still the writers of this story, we decide how it goes. At Bagaar we help our clients every day to gear up for any technological challenge they may be up to, we have a very big toolbox of digital answers to their problems and are very happy to help them in writing their own story. This time we wanted to do something not only for our clients but for everyone, our moms, the guy at the busstop, politicians, journalists, whoever may be helped with a little free knowledge.

Core message here: Trojan: Nice for the greeks, not for you.

So, we wrote this lexicon in the assumption that if people would have more information, and a bit of guidance, they wouldn’t have to feel so helpless when hearing about Digital transformation, MVP’s, Frontend, AWS, Trojans, UX, UI, ... (Que?) We assembled all the buzzwords we use on a daily basis and tried to give a down to earth, simple explanation for each of them. Take it with you, read through it when you’re waiting on a train or getting your nails done and next time somebody starts a fire, you just blow it out yourself (or if it’s too big call Bagaar).

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